/* ============================================================
   Big Nerd Marketing - shared design system
   ============================================================ */

:root{
  --brand:#ff6a3d;          /* coral-orange primary */
  --brand-dark:#e8521f;
  --brand-soft:#fff1ec;     /* tinted orange bg */
  --gold:#f7941d;           /* stars */
  --purple:#7a4f9f;
  --teal:#36b8a6;
  --ink:#1b2430;            /* headings / dark navy */
  --ink-2:#2c3645;
  --body:#5d6675;           /* muted body copy */
  --line:#e8ecf1;
  --bg:#ffffff;
  --bg-soft:#f6f8fb;        /* light section bg */
  --bg-dark:#141b26;        /* footer */
  --radius:16px;
  --radius-lg:26px;
  --shadow-sm:0 8px 24px rgba(27,36,48,.06);
  --shadow:0 24px 60px rgba(27,36,48,.10);
  --shadow-card:0 30px 70px rgba(27,36,48,.12);
  --maxw:1180px;
  --ease:cubic-bezier(.22,.61,.36,1);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:'DM Sans',system-ui,sans-serif;
  color:var(--body);
  background:var(--bg);
  font-size:17px;
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4,h5,h6{
  font-family:'Poppins',system-ui,sans-serif;
  color:var(--ink);
  margin:0;
  line-height:1.12;
  letter-spacing:-.01em;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
p{margin:0 0 1.1em}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
.accent{color:var(--brand)}
.tnum{font-variant-numeric:tabular-nums}

/* ---------- overline / eyebrow ---------- */
.eyebrow{
  font-family:'Poppins',sans-serif;
  font-weight:700;
  font-size:.82rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--brand);
  margin:0 0 18px;
}
.eyebrow.spaced{letter-spacing:.42em}

/* ---------- buttons ---------- */
.btn{
  --c:var(--brand);
  display:inline-flex;align-items:center;gap:10px;
  font-family:'Poppins',sans-serif;font-weight:600;font-size:1rem;
  padding:16px 30px;border-radius:50px;border:2px solid transparent;
  background:var(--c);color:#fff;cursor:pointer;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .2s;
  box-shadow:0 14px 28px rgba(255,106,61,.32);
}
.btn:hover{transform:translateY(-3px);box-shadow:0 20px 38px rgba(255,106,61,.42);background:var(--brand-dark)}
.btn .arr{transition:transform .25s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}
.btn-ghost{
  background:transparent;color:var(--ink);border-color:var(--line);box-shadow:none;
}
.btn-ghost:hover{background:var(--ink);color:#fff;border-color:var(--ink);box-shadow:none}
.btn-white{background:#fff;color:var(--ink);box-shadow:0 14px 28px rgba(27,36,48,.14)}
.btn-white:hover{background:var(--ink);color:#fff}
.btn-lg{padding:19px 38px;font-size:1.05rem}
.link-arrow{
  display:inline-flex;align-items:center;gap:9px;
  font-family:'Poppins',sans-serif;font-weight:600;color:var(--brand);
}
.link-arrow svg{transition:transform .25s var(--ease)}
.link-arrow:hover svg{transform:translateX(5px)}

/* ---------- rating ---------- */
.rating{display:flex;align-items:center;gap:12px;font-family:'Poppins',sans-serif;font-weight:600;color:var(--ink)}
.rating .score{font-size:1.15rem}
.rating .stars{height:20px}
.rating .reviews{color:var(--body);font-family:'DM Sans',sans-serif;font-weight:500;font-size:.95rem}

/* ============================================================
   HEADER
   ============================================================ */
.site-header{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.86);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;gap:34px;height:84px}
.nav .logo img{height:34px;width:auto}
.nav-links{display:flex;align-items:center;gap:30px;margin:0 0 0 8px;padding:0;list-style:none}
.nav-links>li{position:relative}
.nav-links a{
  font-family:'Poppins',sans-serif;font-weight:500;font-size:.97rem;color:var(--ink-2);
  display:inline-flex;align-items:center;gap:6px;padding:6px 0;transition:color .2s;
}
.nav-links a:hover{color:var(--brand)}
.nav-links .caret{display:none}
.nav-links .caret{width:9px;height:9px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg);margin-top:-4px;transition:transform .25s}
.has-menu:hover .caret{transform:rotate(225deg);margin-top:2px}
.dropdown{
  position:absolute;top:calc(100% + 14px);left:-20px;min-width:312px;
  background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);
  padding:12px;opacity:0;visibility:hidden;transform:translateY(8px);
  transition:all .26s var(--ease);
}
.has-menu:hover .dropdown{opacity:1;visibility:visible;transform:translateY(0)}
.dropdown::before{content:"";position:absolute;top:-18px;left:0;right:0;height:18px}
.dropdown a{
  display:block;padding:13px 16px;border-radius:12px;font-size:.95rem;font-weight:500;color:var(--ink-2);
}
.dropdown a:hover{background:var(--brand-soft);color:var(--brand-dark)}
.nav-right{margin-left:auto;display:flex;align-items:center;gap:24px}
.call-us{font-family:'Poppins',sans-serif;font-size:.9rem;color:var(--body);white-space:nowrap}
.call-us b{display:block;color:var(--ink);font-weight:700;font-size:1.02rem}
.call-us a{color:var(--ink)}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.nav-toggle span{width:24px;height:2.5px;background:var(--ink);border-radius:2px;transition:.3s}

/* ============================================================
   GENERIC SECTIONS
   ============================================================ */
section{position:relative}
.sec{padding:96px 0}
.sec-soft{background:var(--bg-soft)}
.section-head{max-width:720px;margin:0 auto 60px;text-align:center}
.section-head h2{font-size:clamp(2rem,3.6vw,2.9rem);font-weight:700;margin-bottom:18px}
.h-xl{font-size:clamp(2.4rem,5vw,4rem);font-weight:800}
.lead{font-size:1.12rem}

/* dots decoration */
.dots{position:absolute;opacity:.9;pointer-events:none;z-index:0}

/* ============================================================
   GENERIC SERVICE SUB-PAGE (svc2-*)
   ============================================================ */
.svc2-hero{padding:66px 0 78px;overflow:hidden}
.svc2-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center}
.svc2-hero h1{font-size:clamp(2.4rem,4.8vw,3.9rem);font-weight:800;line-height:1.06;margin-bottom:20px;max-width:14ch}
.svc2-hero p.lead{font-size:1.14rem;max-width:520px;margin-bottom:28px}
.svc2-cta{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.svc2-hero-art{position:relative;display:flex;justify-content:center}
.svc2-hero-art .blob{position:absolute;inset:-10% -8%;background:radial-gradient(58% 58% at 52% 45%,var(--brand-soft),transparent 70%);z-index:0}
.svc2-hero-art .shot{position:relative;z-index:1;width:100%;max-width:430px;background:#fff;border-radius:var(--radius-lg);box-shadow:var(--shadow);padding:42px;display:grid;place-items:center;min-height:320px}
.svc2-hero-art .shot img{max-width:100%;max-height:300px;width:auto}

.svc2-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:54px}
.svc2-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:34px 30px;transition:transform .3s var(--ease),box-shadow .3s var(--ease),border-color .3s}
.svc2-card:hover{transform:translateY(-8px);box-shadow:var(--shadow-card);border-color:transparent}
.svc2-card .ic{width:54px;height:54px;border-radius:15px;background:var(--brand-soft);display:grid;place-items:center;margin-bottom:18px}
.svc2-card .ic svg{width:26px;height:26px;color:var(--brand)}
.svc2-card h3{font-size:1.18rem;font-weight:700;margin-bottom:9px}
.svc2-card p{font-size:.95rem;margin:0}

.svc2-band{background:var(--ink);border-radius:var(--radius-lg);padding:58px;text-align:center;color:#fff;position:relative;overflow:hidden}
.svc2-band h2{color:#fff;font-size:clamp(1.9rem,3.6vw,2.7rem);font-weight:800;margin-bottom:14px}
.svc2-band p{color:rgba(255,255,255,.74);max-width:560px;margin:0 auto 28px;font-size:1.08rem}

@media(max-width:920px){
  .svc2-hero-grid{grid-template-columns:1fr;gap:38px}
  .svc2-hero-art{order:-1;max-width:420px;margin-inline:auto}
  .svc2-grid{grid-template-columns:1fr;max-width:440px;margin-inline:auto}
  .svc2-band{padding:42px 26px}
}

/* ===== AI repositioning shared bits ===== */
.pillrow{display:flex;flex-wrap:wrap;gap:10px}
.pill{display:inline-flex;align-items:center;gap:7px;font-family:'Poppins',sans-serif;font-weight:600;font-size:.84rem;color:var(--ink-2);background:#fff;border:1px solid var(--line);padding:8px 14px;border-radius:50px}
.pill svg{width:15px;height:15px;color:var(--brand)}
.dualcta{display:flex;align-items:center;gap:16px;flex-wrap:wrap}

.stepflow{display:grid;gap:0;margin-top:50px}
.stepflow.c3{grid-template-columns:repeat(3,1fr)}
.stepflow.c4{grid-template-columns:repeat(4,1fr)}
.stepflow .step{padding:0 24px;border-left:1px solid var(--line)}
.stepflow .step:first-child{border-left:0;padding-left:0}
.stepflow .step .dot{width:50px;height:50px;border-radius:50%;background:var(--ink);color:#fff;font-family:'Poppins',sans-serif;font-weight:800;font-size:1.05rem;display:grid;place-items:center;margin-bottom:16px}
.stepflow .step h3{font-size:1.1rem;font-weight:700;margin-bottom:8px}
.stepflow .step p{font-size:.92rem;margin:0}

.ai-accent{color:#6d4ad0}
.svc2-card .ic.violet{background:#f0ecfb}
.svc2-card .ic.violet svg{color:#6d4ad0}

@media(max-width:900px){.stepflow.c3,.stepflow.c4{grid-template-columns:1fr 1fr;gap:32px 22px}.stepflow .step{border-left:0;padding-left:0}}
@media(max-width:560px){.stepflow.c3,.stepflow.c4{grid-template-columns:1fr}}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer{background:var(--bg-dark);color:#aab3c2;padding:80px 0 30px;font-size:.95rem}
.footer-grid{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:40px 32px}
.site-footer h4{color:#fff;font-size:.82rem;letter-spacing:.16em;text-transform:uppercase;margin-bottom:18px;font-weight:700}
.site-footer ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
.site-footer a:hover{color:var(--brand)}
.footer-brand img{height:38px;margin-bottom:20px;filter:brightness(0) invert(1)}
.footer-brand p{max-width:300px;line-height:1.7}
.footer-brand .ft-contact{color:#fff;font-family:'Poppins',sans-serif;font-weight:600;margin-top:6px}
.footer-bottom{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:56px;padding-top:26px;border-top:1px solid rgba(255,255,255,.1)}
.socials{display:flex;gap:12px}
.socials a{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.08);transition:.25s}
.socials a:hover{background:var(--brand);color:#fff;transform:translateY(-2px)}
.socials svg{width:16px;height:16px}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media(max-width:980px){
  .nav-links,.call-us{display:none}
  .nav-toggle{display:flex}
  .nav.open .nav-links{
    display:flex;flex-direction:column;align-items:flex-start;gap:6px;
    position:absolute;top:84px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);
    padding:18px 28px 26px;box-shadow:var(--shadow);
  }
  .nav.open .dropdown{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;padding:4px 0 4px 14px;min-width:0;background:transparent}
  .footer-grid{grid-template-columns:1fr 1fr}
  .footer-brand{grid-column:1/-1}
}
@media(max-width:620px){
  .sec{padding:64px 0}
  .footer-grid{grid-template-columns:1fr}
  .footer-bottom{flex-direction:column;text-align:center}
}

/* ============================================================
   POLISH: reveal-on-scroll, focus states, micro-interactions
   ============================================================ */
h1,h2,h3,h4{text-wrap:balance}
p,li{text-wrap:pretty}
@media (prefers-reduced-motion: no-preference){
  .js-reveal [data-rv]{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease),transform .7s var(--ease);transition-delay:var(--rvd,0s)}
  .js-reveal [data-rv].rv-in{opacity:1;transform:none}
}
@media print{.js-reveal [data-rv]{opacity:1 !important;transform:none !important}}

:focus-visible{outline:3px solid var(--brand);outline-offset:3px;border-radius:4px}
.btn:focus-visible{outline-offset:4px}
::selection{background:var(--brand);color:#fff}

.btn:active{transform:translateY(-1px)}
.btn-ghost:focus-visible,.btn-white:focus-visible{outline-color:var(--ink)}

/* content links */
main p a:not(.btn):not(.link-arrow){color:var(--brand);font-weight:600}
main p a:not(.btn):not(.link-arrow):hover{color:var(--brand-dark);text-decoration:underline}

/* nav link underline slide */
.nav-links>li>a{position:relative}
.nav-links>li>a::after{content:"";position:absolute;left:0;right:100%;bottom:0;height:2px;background:var(--brand);transition:right .28s var(--ease)}
.nav-links>li>a:hover::after{right:0}